In einem öffentlichen Jahresbericht hat sich der Präsident von Square Enix, Takashi Kiryu, an Investoren und Spieler gewendet.
In diesem Schreiben rekapituliert er das Jahr 2023. Das Leben der Menschen habe sich im Jahr 2023 zum Besseren gewendet, da COVID-19 weitestgehend bezüglich gesellschaftlicher Restriktionen abgeklungen ist.
Auch spricht er darüber, wie 2023 eine Zeit des Übergangs zur neuen Normalität nach der Pandemie sei.
People’s lives took a turn for the better in 2023 thanks to the COVID-19 pandemic largely subsiding, after having raged for so long, and to the lifting of the restrictions it had triggered. At the same time, 2023 was also a year of tumult exemplified by an intensification in geopolitical risks and sharp inflation stemming partly from monetary policy moves made by central banks grappling with the pandemic. Regions, countries, and even we as individuals found ourselves in a time of transition as the world struggled to establish what the “new normal” would look like following the pandemic.
With uncertainty on the rise in society as a whole, change was also underway in the realm of digital entertainment, where we position our core business. In 2023, we saw the release of eye-catching products and services in multiple domains where the commercialization and adoption of emerging technologies had seemed a more distant eventuality. The potential of these offerings also garnered greater attention than ever before.
With uncertainty on the rise in society as a whole, change was also underway in the realm of digital entertainment, where we position our core business. In 2023, we saw the release of eye-catching products and services in multiple domains where the commercialization and adoption of emerging technologies had seemed a more distant eventuality. The potential of these offerings also garnered greater attention than ever before.
Zur Künstlichen Intelligenz erwähnt er, dass KI generell thematisch lange Zeit akademischen Fokus und keinen großen, praktischen Nutzen für Anwender hatte. Mit der Einführung von ChatGPT, mit denen jede Person eine Geschichte, Übersetzung oder Dialoge schreiben kann, ist KI aber schnell etabliert worden. Es blieb am Anfang des Jahres aber nicht bei Texten: KI hat schnell gezeigt, dass sie auch für digitales Entertainment, wie Bilder, Videos und Musik eingesetzt werden kann.
Er glaubt, dass KI das Potential hat, den Entwicklungsprozess eines Spiels zu verändern.
Artificial intelligence (AI) and its potential implications had for some time largely been subjects of academic debate. However, the introduction of ChatGPT, which allows anyone to easily produce writing or translations or to engage in text-based dialogue, sparked the rapid spread of generative AIs. Its release made it apparent that the applicability of generative AI was by no means limited to text, and the subsequent months saw a quick succession of launches of new services and content that expanded generative AI into a variety of domains with close ties to digital entertainment, including images, video, and music. I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.
Was Square Enix' Entwicklungsteams selbst betrifft, so sagt er, dass sie aggressiv KI und andere, moderne Technologien als Entwickler sowie als Publisher verwenden möchten. Kurzfristig wollen sie so ihre Produktivität steigern und Marketing verbessern. Langfristig solle die Technologien ganz neue Formen von Inhalten erschaffen, die neue Geschäftsfelder öffnen.
Apropos neue Geschäftsfelder: Zu Blockchain und Web 3.0 sagt er, dass aktuell die Organizationsstruktur angepasst wird, um die Ressourcenzuteilung innerhalb des Unternehmens besser steuern zu können, um diese Technologien bestmöglich unterstützen zu können.
We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions. In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.
In terms of new business domains, we previously identified three focus investment fields, namely blockchain entertainment/Web 3.0, AI, and the cloud. Last year we redefined our overarching mission and goals for these three fields. We are currently working to modify our organizational structure and optimize our resource allocations to support these efforts.
In terms of new business domains, we previously identified three focus investment fields, namely blockchain entertainment/Web 3.0, AI, and the cloud. Last year we redefined our overarching mission and goals for these three fields. We are currently working to modify our organizational structure and optimize our resource allocations to support these efforts.
