Der CEO Robert Kotick von Activision hat auf einer Investorenkonferenz einige überaus interessante Aussagen zu der Firmenstrategie und speziell zum Wii-Markt gemacht. Für Activision hat sich die Lage gegenüber der GameCube-Zeit deutlich gebessert. In seinen Augen ist es sogar möglich auf der Wii erfolgreichere Software als Nintendo auf den Markt zu bringen. Activison will wieder in die Entwicklung von Nintendo-Konsolen Software investieren. Als Paradebeispiel nennt Robert Kotick Guitar Hero III, das seiner Meinung nach wohl auf beste Weise die Möglichkeiten der Wii nutzt.
[quote]Speaking to investors in a quarterly conference call, Kotick reaffirmed his commitment to Nintendo consoles, explaining that the Wii is set to perform a lot better than the GameCube and, as a result, Activision is "reinvesting against the Nintendo platform in a way that in the last cycle [they] really did not".
He also said that although in previous generations, Nintendo's first-party titles have invariably sold more than third-party games this could be about to change. "For a few generations, Nintendo software was better than third-party software," he said. "When you look at where we are today, we think we're actually in the best position and probably even in a better position than the first-party to leverage our development dollars."
Finally Kotick expressed his excitement about the upcoming Wii version of Guitar Hero III, which is due for release this Autumn. "There probably is no better product to take advantage of the capabilities of the Wii than Guitar Hero," he explained.[/quote]