In einem Interview mit Eurogamer erklärte EU Xbox Boss Chris Lewis, dass Downloadgames immer zeitgleich auf XBLA und PSN erscheinen müssten. Man stehe in der Pflicht seine eigenen Möglichkeiten zu schützen und exclusiv zu bleiben.
Zuvor hatte Eurogamer in Erfahrung gebracht, dass Microsoft sich das Recht vorbehält den Downloadinhalt gar nicht erst anzubieten, wenn er nicht auf beiden Systemen gleichzeitig erscheine. Die selbe Strategie habe Microsoft auch beim CD-Content.
In den Richtlinien von Microsoft lassen sich folgende Textpassagen entnehmen:
[quote]"Titles for Xbox 360 must ship at least simultaneously with other video game platform, and must have at least feature and content parity on-disc with the other video game platform versions in all regions where the title is available. If these conditions are not met, Microsoft reserves the right to not allow the content to be released on Xbox 360...
...[Online Content]must simultaneously release on Xbox Live Marketplace in all regions where the game is available.[...] [Any demo on Xbox Live Marketplace] must ship within the same week of its launch on other video game platforms or via magazines.[/quote]
Lewis erklärt weiter, dass Microsoft nur das wolle, was ihr Verbraucher von ihnen erwarte und dass man da sein wolle, wo der Verbraucher Microsoft sehen will.
[quote]"But, honestly, and this is going to sound a bit contrived, we just want what our consumers want from us. We want to be where they want us to be. We want the quality bar of what they experience from us to continue to go up. I think it has to happen. Everybody's got to do that. If we want to continue to command healthy average selling prices, which we all do, that which we offer our consumers has got to keep getting better.
Despite the fact it can be irksome to have such strong competition all the time, it actually does keep us on our toes. It's great for everyone, and it makes for a very healthy race to higher and higher levels of quality of game experiences.[/quote]